Senior Digital Designer

New York, NY
891/Marketing
11/20/2023
New York, NY
115,000.00 
105,000.00 
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.

What it’s like to work here:

While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter. 

We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.

The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email Sarah Baylis at Sarah.Baylis@conference-board.org or call at 212-339-0347. Please indicate your full name, contact information and the specific accommodation needed.

Position Summary:

As the Senior Digital Designer at The Conference Board, your primary focus will be to create innovative, effective, and compelling designs that reach our C-Suite audience and overall marketing goals. This role requires a collaborative yet strong leader and business partner with a keen eye for visual design, strong technical skills, and a deep understanding of digital media trends. 

Responsibilities:

  • Manage, coach, and lead two in-house designers, plus independent contractors on an “as needed” basis.
  • Project manage digital design projects, in coordination with or as assigned by the Managing Editor and other senior leaders in the Marketing department, and deliver results on agreed-upon timeline.
  • Build trust and strong relationships with cross-functional partners including C-Suite and executives.
  • Possess and master the latest design trends, digital marketing best practices, and emerging digital/creative technologies available.
  • Create best-in-class digital designs for content and marketing campaigns that will continually elevate brand awareness, value of membership, and engagement with key C-Suite audiences.
  • Design and develop web and landing pages that are visually appealing, user-friendly, and optimized for conversions.
  • Design eye-catching digital ad creatives (e.g., banners, display ads) that align with the organization’s branding and objectives.
  • Use data-driven insights to refine and optimize design elements.
  • Work closely with marketing, content, and development teams to ensure alignment of design elements with campaign goals.
  • In collaboration with the Chief Marketing Officer, Managing Editor, and creative team, develop and design strategies and guidelines  to generate a consistent visual TCB language across all marketing and content collateral.

Qualifications:

  • 10+ years of digital design, including UX/UI, experience.
  • Experience leading a design team on work in the areas of:  news and media, and experience with B2B consulting preferred.
  • Proficiency in graphic design software such as Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Figma) to create visually appealing and high-quality digital assets
  • Understanding of UX design principles to create landing pages that are user-friendly and optimized for conversions.
  • Familiarity with digital marketing concepts and strategies, including lead generation tactics, PPC (Pay-Per-Click) advertising, and social media marketing.
  • Proficiency with Google Analytics and A/B testing platforms is valuable for optimization efforts.
  • Creative thinking to design innovative and attention-grabbing ad creatives and landing pages.
  • Ability to adapt to changing design trends, platforms, and campaign requirements is crucial in the fast-paced digital landscape.

 

What We Offer

The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.

The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.