Marketing Manager

New York, NY
891/Marketing
07-24-2021
New York, NY
Depends on Experience  Annual
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


What it’s like to work here:

While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter. 

We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email Alana Trimmier at Alana.Trimmier@conference-board.org or call at 212-339-0324. Please indicate your full name, contact information and the specific accommodation needed.

 

Position Summary:

Are you an innovative marketing manager? Are you looking to bring your skills to a team that promotes research and insights relied upon by the world's leading companies? Look no further – this job is it!

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Our mission is simple: To help leaders navigate the biggest issues impacting business and better serve society.

The Marketing Manager plays a critical role in driving business results for the Human Capital Center. Your creativity, skills and experience will help us deliver on our mission, build our prominence — and take us to the next level in our serving our members.

This is your chance to play a pivotal role in growing our organization (and your career). Apply today!

Responsibilities:

  • Serve as Marketing Manager and marketing project leader for the Human Capital Center, including creating and coordinating integrated marketing activity playbooks.
  • Work with Human Capital Team Leader to review and define needs for all the marketing programs to ensure growth and retention of members.
  • Work collaboratively to develop marketing programs, content and messaging across digital and traditional channels (copywriting and graphics selection).
  • Manage website content for the Human Capital Center including expert briefings, press releases and media, promotional banners.
  • Maintain monthly marketing campaign schedules.
  • Assist with promotional plans and communication roll outs, as required.
  • Build and deploy weekly and monthly newsletters and email communications including quality control, testing new ideas (subject lines, days of week, time of day, etc.) to improve results.
  • Produce and analyze monthly metrics reports to improve the quality and productivity of marketing efforts.
  • Maintain marketing database including list segmentation, list pulls, bounced email processing, and other tasks as needed.
  • Collaborate with internal teams to update and manage website content, ensure proper tagging, and improve user experience.
  • Constantly look for process efficiencies and improvements
  • Other duties as assigned.

Knowledge and Skills:

  • Bachelor's degree in marketing, advertising, or relevant field.
  • 3-5 years successful experience as a marketing manager.
  • Self-directed, detail oriented, good project and people management skills, ability to manage multiple priorities and projects and deliver on time and on budget.
  • High-energy, self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
  • Working knowledge of—email marketing, video marketing, digital marketing, sales support, media & advertising, content marketing, social media, and brand development.
  • Skilled using Microsoft Outlook, Word, PowerPoint and Excel are required. Marketo experience, a plus.
  • Excellent written and verbal communications, and interpersonal skills.
  • Strong ability to keep projects on budget and schedule.

Internal candidates should first contact Alana Trimmier at alana.trimmier@conference-board.org.