Member Development Associate-Asia

Singapore, Singapore
104/Asia Development
05-15-2019
Singapore, Malaysia
Depends on Experience 

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email us at Doreen Massaroni at Doreen.massaroni@tcb.org or call at 212-339-0237. Please indicate your full name, contact information and the specific accommodation needed.

 

 

DESCRIPTION

Leads Marketer identifies, generates, qualifies, and cultivates leads for Conference Board of Asia (TCBoA) Council and Center packages.

 

The key aspects of the role are:

  • Identifying prospects from LinkedIn, newsfeed, company reports, internal CRM system, and other sources.
  • Profiling prospects and their companies to inform sales pitches with brief context descriptors and conversation starters.
  • Continually improving targeting, profiling and sale support methods to improve Sales team results.
  • Inputting, managing and analyzing data in CRM systems to improve data quality, improve list capabilities, generate leads, and improve conversion rates.
  • Working with Development and Marketing colleagues to design and execute content and programming campaigns to prospects that increase conversion rates (as well as promote TCBoA awareness)

 

What success looks like: Providing TCBoA Sales associates with well targeted and researched leads that enable them to engage quickly and effectively with prospects and convert them into TCBoA members

 

PRINCIPAL DIRECT ACTIVITIES

Key work activities are twofold:

1. Prospect/Lead information management. This includes:

  • Researching, identifying and profiling leads for the TCBoA Sales team using online sources, news feeds, internal CRM system data, commercial name lists, association and conference rosters, etc.
    1. Developing and continually improving the optimal prospect profiles for respective Council and Center packages
    2. For each prospect, developing an understanding of legacy membership relationships or historic sales-call activity that may impact lead quality (positively or negatively)
    3. Developing short profiles of prospects, (or links to relevant information sources), so that TCBoA Sales Associates can understand enough about the Company and prospect to initiate an informed conversation
  • Continually improving and documenting lead generation sources and methods
  • Maintaining an on-going catalog of lead sources
  • Meeting or exceeding annual and quarterly quotas for qualified leads
  • Contributing thinking to Sales team on lead and membership development tactics
  • Managing information in the TCB CRM system including research and data pertaining to leads, interactions between TCB colleagues and prospects, and information related to Council and Center meetings and engagements

2.  Campaign development and execution for lead generation and development. This includes:

  • Studying and keeping abreast of TCB content, programming and expertise; knowing Conference Board experts and their specialties to identify campaign opportunities
  • Working with Sales and Marketing colleagues to conceptualize and define campaigns around identified content pieces, programming (e.g. webcasts), expert briefings
  • Designing and executing campaigns
    1. Drawing on colleagues to develop/assemble required materials – email cover letters, invitations, etc.
    2. Working with colleagues to schedule campaigns
    3. Assembling optimized dispatch lists
    4. Defining, communicating and coordinating lead follow up procedures
    5. Executing email campaigns
    6. Running analytics to evaluate campaign performance
    7. Implementing continuous improvements to campaign execution

3.  Lead projects for the Sales team and other stakeholders as assigned.

 

 QUALIFICATIONS

  • Undergraduate degree in “business” or a related field
  • 2 to 3 years of experience in business development or customer relations support role
  • Internet savvy: proficiency in on-line research, Internet search methods
  • Knowledge of business/company information sources
  • Proficiency in Microsoft Office and data organization tools (in databases or spreadsheets)
  • CRM experience highly desired
  • Excellent written and verbal communication skills; fast typing
  • Detail oriented
  • Team work oriented; excellent interpersonal skills