SVP, Center Leader, Marketing & Communications Center and CMO

New York, NY
891/Marketing
05-22-2019
New York, NY
Depends on Experience 
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email us at Doreen Massaroni at Doreen.massaroni@tcb.org or call at 212-339-0237. Please indicate your full name, contact information and the specific accommodation needed.

 

*NYC BASED POSITION NO RELOCATION*

COVER LETTER REQUIRED FOR CONSIDERATION 

POSITION SUMMARY

This is a dual role, First, you will serve as the Center Leader for our Marketing & Communications (M&C) Center, one of our US business units. The M&C Center serves Marketing and Communications executives, specifically Chief Marketing Officers and Chief Communications Officers, offering them a suite of products and services designed to help them succeed in their roles, stay ahead of trends, and support their team’s development. Products and services include Conferences, Councils, Webcasts, Podcasts, and Research. In addition to delivering existing products and services and the P&L, you will design new engagement activities that you will create in partnership with internal staff and your Members. 

The second role is to lead the Marketing function as our Chief Marketing Officer. This team supports all business units globally, creating messages, outreaches, and materials that drive revenue and engagement for all products, service lines and geographies. The marketing team creates and delivers both traditional (print, op-eds, radio, PR) and digital marketing outreaches (email, LinkedIn Elevate, social media) to support engagement around research, events, webcasts, and podcasts. We also have a successful and growing PR/Communications outreach program to drive awareness of our research and thought leaders, placing thought leaders on TV and on radio and crafting Op-eds for major media outlets. The team also creates sales materials in partnership with sales enablement.

 

REPORTING RELATIONSHIP

Reports to the Chief Executive Officer and supervises staff.

RESPONSIBILITIES, as the Center Leader for the Marketing and Communications Center

  • Oversee two associated Institutes, Marketing and Communications. Recruit and engage Institute leaders, part-time topical experts with an interest both in primary Research and in engaging with functional executives.  Ensure that Institutes have a robust Advisory Board, populated with senior business executives who agree to provide input into future research and who want to participate as thought leaders on the Center’s topics.
  • Engage C-suite M&C Center Members via a variety of products and services, from Councils to Conferences to webcasts, briefings and more; invite Members to participate in activities, e.g., panels, webcasts, conferences, etc. Arrange for public and private briefings to Center Members or others to drive engagement and Membership. Design and create Center-specific new experiences, products and services to meet Member needs.
  • Directly manage Center staff, from researchers to engagement directors, to ensure Member satisfaction. Partner with internal support groups, e.g., finance, marketing, IT.
  • Work closely with Program Directors, external topical experts, for affiliated Councils and Conferences to ensure knowledge sharing as insights are developed across activities and events.
  • Serve as the public face of the Center: speak with Members regularly about their business issues; make connections with other Members as appropriate; and talk with the media as opportunities arise to gain visibility around Center insights.
  • Partner with the Director of New Products who is designing products to meet the needs of Members across The Conference Board.

RESPONSIBILITIES, as the CMO leading the Marketing function:

  • Partner with business units and geographies to develop and deliver comprehensive marketing, communications and public relations plans to achieve business objectives.
  • Manage the brand, from articulating purpose, vision, value proposition and mission, to creating and enforcing branding standards and guidelines. Enhance brand equity through relevant and consistent positioning and raise brand awareness/imagery in the marketplace.
  • Provide competitive analysis to identify new market opportunities and competitive threats, and to ensure we continue to differentiate the brand and build on the organization’s market position.
  • Provide advice, leadership and financial perspective to internal customers on the development of effective marketing plans.
  • Provide support in the development of sales tools for all stages of the sales cycle; develop collateral materials for the sales team.
  • Provide analysis of marketing, communications, PR and all digital marketing to improve targeting and performance metrics.
  • Encourage communication, foster collegial relationships between departments, and encourage sharing across functions; build strong linkages to and between departments to ensure customer satisfaction.
  • Manage the budget to ensure delivery of financial results for all marketing, communications and PR initiatives.
  • Assist with pricing strategy.
  • Oversee relationships with external contractors, agencies and suppliers.

 

QUALIFICATIONS AND REQUIREMENTS

  • 10-15 years of marketing, communications and/or public relations combined with general management experience; both B2B and BtoC marketing experience ideal
  • Demonstrated personal thought leadership in the marketing and/or communications space, to include writing articles and/or speaking on marketing and/or communications topics, highly desirable
  • 5+ years managing direct marketing, database marketing, digital marketing, social marketing (SEO, paid search, social media), website management and e-commerce experience
  • 5+ years managing traditional media outreaches (press releases, print, TV, radio, podcasts)
  • Ability to engage with C-suite marketing and communications executives; comfort in uncovering business issues and responding with creative programming that meets Member needs
  • A strategic thinker who can construct strategic frameworks to take business to the next level
  • A leader of high integrity who can add to the current “value proposition” by building The Conference Board brand and awareness
  • Demonstrated success leading the marketing/communications and/or public relations function within an organization/business with substantial growth and profitability
  • Demonstrated ability to create business plans that generate growth
  • Strong leadership and change management skills
  • Strong interpersonal skills and ability to gain internal respect and build consensus within a collegial environment
  • Excellent communication skills including oral/written and presentation skills.  Organizational savvy; strong financial, analytical and planning skills

 

EDUCATION

Bachelor’s Degree in (Marketing, Business Administration or other related field); MBA strongly preferred.