Marketing Communications Manager

New York, NY
891/Marketing
12-22-2020
New York, NY
Depends on Experience  Annual
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


What it’s like to work here:

While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter. 

We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email Alana Trimmier at Alana.Trimmier@conference-board.org or call at 212-339-0324. Please indicate your full name, contact information and the specific accommodation needed.

Position Summary:

The Marketing Communications Manager plays a critical role at The Conference Board's Environmental, Social & Governance (ESG) Center. The Manager strengthens the Center's marketability, prominence, and impact by enacting marketing and communications campaigns that resonate with various ESG audiences.

This position offers a terrific opportunity for you to further expand your career while you elevate the prominence of one of the world's leading think tanks – and to do so in collaboration with a collegial, passionate team. Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Our mission is simple: To help our members anticipate what's ahead, improve their performance, and better serve society.

The Manager reports to The Conference Board's Senior Marketing Manager.

Responsibilities:

Traditional and Digital Media

  • Develop press releases for reports, which cover topics including corporate sustainability trends, boardroom composition and compensation, CEO turnover and compensation, corporate citizenship and philanthropy.
  • Place and edit op-eds from researchers and Center Leader in appropriate media outlets.
  • Monitor news cycle to identify media opportunities to pitch our research and/or experts for interviews.
  • Identify opportunities for media coverage and cultivate relationships with key media.
  • Manage LinkedIn, Twitter, and Facebook.
  • Amplify social media engagement and following by showcasing a range of thought leadership, including media mentions, podcasts, webcasts, and research (e.g., infographics).

Newsletters

  • Support and coordinate with Center Leader as needed to deliver monthly newsletters.
  • Build and set up templates in our marketing automation program, Marketo.
  • Test new ideas (subject lines, days of week, time of day, etc.) to improve results.
  • Handle list pulls, maintain smart list filters, and update seed lists as needed.
  • Ensure that member lists are up to date in all CRM systems working with Manager of Marketing Operations.

Website Content Management

  • Manage all Center-related sections of the website and proactively take steps to increase member engagement.
  • Post materials accurately and in a timely manner.
  • Ensure that all content is properly tagged, and SEO optimized.
  • Assist Center engagement teams in developing a Center engagement dashboard to include metrics such as: Report downloads, webcasts views, Council participation, and web traffic.

Essential Functions:

  • Lead marketing and communications for The Conference Board's Environmental, Social & Governance (ESG) Center.
  • Provide communications support in the areas of traditional media, digital media, newsletters, events, and outreach to various ESG audiences.
  • Provide marketing support in the areas of newsletters, webcasts, events, website content management, and database maintenance.

Knowledge and Skills:

  • Excellent communications and writing skills are a must; experience distilling dense topics into messages with broad appeal.
  • Skill in promoting thought leadership content on social media.
  • Skill in pitching and conversing with the media, which includes reporters, editors, and producers.
  • Skill in conducting analytics to constantly improve the quality and productivity of marketing efforts.
  • Excellent project management skills and the ability to multi-task and be flexible, while delivering accurate and on-time results.
  • Must have the ability to work independently and get along well with others, to build credibility and trust that the job will get done.
  • Skill in Microsoft Outlook, Word, PowerPoint, and Excel are required.
  • Must leverage resources across the organization to complete deliverables and keep internal customers informed of status updates.
  • Strong ability to keep projects on budget and schedule.

Education and Experience Requirements:

  • 2-4 years of experience in communicating and marketing various environmental, social, and/or governance (ESG) issues.
  • Ideally, this person will have experience marketing and communicating ESG issues at a non-profit, association, government agency, university, corporation, or PR firm.
  • Bachelor's degree
  • Experience with social media, including posting to or managing the accounts of an executive or organization.
  • Experience in media relations, such as drafting press releases, placing bylines, and pitching the press.
  • Experience in website content management and database maintenance.
  • Experience in integrated communications, including working with other marketing and communications professionals on a range of initiatives such as newsletters, website copy, internal announcements, and brand definition.
  • The ideal candidate will be a high-energy self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
  • Based in New York or the surrounding states.
  • This individual will telework full-time, 5 days per week, until we resume on-site work. Once resumed, individual will work at the organization's NYC headquarters 5 days per week.

Any internal candidate must first contact Alana Trimmier in Human Resources at alana.trimmier@conference-board.org.