Position Summary:
The Marketing Communications Manager plays a critical role at The Conference Board's Environmental, Social & Governance (ESG) Center. The Manager strengthens the Center's marketability, prominence, and impact by enacting marketing and communications campaigns that resonate with various ESG audiences.
This position offers a terrific opportunity for you to further expand your career while you elevate the prominence of one of the world's leading think tanks – and to do so in collaboration with a collegial, passionate team. Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Our mission is simple: To help our members anticipate what's ahead, improve their performance, and better serve society.
The Manager reports to The Conference Board's Senior Marketing Manager.
Responsibilities:
Traditional and Digital Media
- Develop press releases for reports, which cover topics including corporate sustainability trends, boardroom composition and compensation, CEO turnover and compensation, corporate citizenship and philanthropy.
- Place and edit op-eds from researchers and Center Leader in appropriate media outlets.
- Monitor news cycle to identify media opportunities to pitch our research and/or experts for interviews.
- Identify opportunities for media coverage and cultivate relationships with key media.
- Manage LinkedIn, Twitter, and Facebook.
- Amplify social media engagement and following by showcasing a range of thought leadership, including media mentions, podcasts, webcasts, and research (e.g., infographics).
Newsletters
- Support and coordinate with Center Leader as needed to deliver monthly newsletters.
- Build and set up templates in our marketing automation program, Marketo.
- Test new ideas (subject lines, days of week, time of day, etc.) to improve results.
- Handle list pulls, maintain smart list filters, and update seed lists as needed.
- Ensure that member lists are up to date in all CRM systems working with Manager of Marketing Operations.
Website Content Management
- Manage all Center-related sections of the website and proactively take steps to increase member engagement.
- Post materials accurately and in a timely manner.
- Ensure that all content is properly tagged, and SEO optimized.
- Assist Center engagement teams in developing a Center engagement dashboard to include metrics such as: Report downloads, webcasts views, Council participation, and web traffic.
Essential Functions:
- Lead marketing and communications for The Conference Board's Environmental, Social & Governance (ESG) Center.
- Provide communications support in the areas of traditional media, digital media, newsletters, events, and outreach to various ESG audiences.
- Provide marketing support in the areas of newsletters, webcasts, events, website content management, and database maintenance.
Knowledge and Skills:
- Excellent communications and writing skills are a must; experience distilling dense topics into messages with broad appeal.
- Skill in promoting thought leadership content on social media.
- Skill in pitching and conversing with the media, which includes reporters, editors, and producers.
- Skill in conducting analytics to constantly improve the quality and productivity of marketing efforts.
- Excellent project management skills and the ability to multi-task and be flexible, while delivering accurate and on-time results.
- Must have the ability to work independently and get along well with others, to build credibility and trust that the job will get done.
- Skill in Microsoft Outlook, Word, PowerPoint, and Excel are required.
- Must leverage resources across the organization to complete deliverables and keep internal customers informed of status updates.
- Strong ability to keep projects on budget and schedule.
Education and Experience Requirements:
- 2-4 years of experience in communicating and marketing various environmental, social, and/or governance (ESG) issues.
- Ideally, this person will have experience marketing and communicating ESG issues at a non-profit, association, government agency, university, corporation, or PR firm.
- Bachelor's degree
- Experience with social media, including posting to or managing the accounts of an executive or organization.
- Experience in media relations, such as drafting press releases, placing bylines, and pitching the press.
- Experience in website content management and database maintenance.
- Experience in integrated communications, including working with other marketing and communications professionals on a range of initiatives such as newsletters, website copy, internal announcements, and brand definition.
- The ideal candidate will be a high-energy self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
- Based in New York or the surrounding states.
- This individual will telework full-time, 5 days per week, until we resume on-site work. Once resumed, individual will work at the organization's NYC headquarters 5 days per week.