Manager, Marketing ESF/M&C

New York, NY
891/Marketing
10-05-2020
New York, NY
Depends on Experience  Annual
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


What it’s like to work here:

While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter. 

We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email Alana Trimmier at Alana.Trimmier@conference-board.org or call at 212-339-0324. Please indicate your full name, contact information and the specific accommodation needed.

 

Position Summary:

The Manager, Marketing ESF/M&C plays a critical role in driving business results for the ESF & M&C Centers. Working with the Communications manager and Promotion manager dedicated to the ESF/M&C Centers as needed to insure that all marketing collateral of the Centers are properly executed: including development of materials for prospect and member engagement (Center and Council members) , sales development needs for Executive Programs, promotions of all Center content (events, digital media and Publications) and Media relations and PR – thus strengthening The Conference Board brand and prominence.

 Responsibilities:

  • Serve as Marketing Manager and Project Manager for all ESF/M&C Centers’ product needs.
    • Work with ESF/M&C Team Leader to review and establish needs for all the marketing programs to ensure growth and retention of members
    • Conduct analytics to constantly improve the quality and productivity of the ESF& M&C Center’s marketing efforts.
    • Works collaboratively to develop marketing content and messaging across digital and traditional channels (copywriting, scriptwriting, and graphics selection).
    • Collaborates with internal teams to create and manage website and optimizes user experience.
    • Assist as needed with all promotional plans and communication roll outs, as required.
  • Production of all ESF and M&C Center Newsletters
    • Support and coordinate with Center Leader as needed to deliver monthly newsletters.
    • Maintain monthly Smartsheet schedules.
    • Build and set up templates in Marketo.
    • Source images, fill in missing content, check web links, review and update with Center Leader and editorial's comments.
    • Test new ideas (subject lines, days of week, time of day, etc.) to improve results.
    • Handle list pulls, maintain smart list filters and update seed lists as needed.
    • Add a seed list version for each (used for TCB staff and other contractors).
    • Approve to be sent according to set schedule. 
  • Website Content Management:
    • Post materials accurately and in a timely manner.
    • Ensures that all content is properly tagged, and SEO optimized. 
  • Database Maintenance
    • Ensure that member lists are up to date in all CRM systems working with Manager of Marketing Operations.
    • Assist Center engagement teams in developing a Center engagement dashboard to include metrics such as: Report downloads, Webcasts views, Council participation and web traffic.
    • Sort through Centers Email box and edit People information in Marketo for those that have retired, left company, or have unsubscribed.

Essential Functions:

  • Partner with Center Leader, to prepare and deliver monthly newsletters to support member engagement around ESF/M&C research, conferences, other events, webcasts, blogs, and podcasts.
  • Support Direct Marketing Operations regarding database issues and maintenance, suppression lists, preference center and others as needed.
  • Works with Communications team to enhance our prominence by increasing online presence, monitoring responses to posts via the website, social media, or other platforms to better understand our audience.
  • Constantly look for process efficiencies and improvements.
  • Other duties as assigned.

Knowledge and Skills:

  • Excellent communications skills are a must
  • Excellent project management skills and the ability to multi-task and be flexible, while delivering accurate and on-time results.
  • Must have high energy, with the ability to work independently and gets along well with others, to build credibility and trust that the job will get done.
  • Skill in Microsoft Outlook, Word, PowerPoint and Excel are required.
  • Must leverage resources across the organization to complete deliverables and keep internal customers informed of status updates.

Education and Experience Requirements:

  • This position requires a minimum of a Bachelor’s degree in marketing or advertising, with at least 5 years of demonstrated experience with marketing campaigns, product management, sales support, as well as best email practices.
  • Experience working as part of a team of marketers in a highly matrixed organization.
  • Excellent written and verbal communications, interpersonal, and project-management skills.
  • The ideal candidate will be a high-energy self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
  • Working knowledge of—video marketing, digital marketing, media & advertising, content marketing, social media and brand development.
  • Strong ability to keep projects on budget and schedule.

Any internal candidate must first contact Alana Trimmier in Human Resources at alana.trimmier@conference-board.org.