Direct Marketing Manager

New York, NY
891/Marketing
07-24-2021
New York, NY
Depends on Experience  Annual
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


What it’s like to work here:

While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter. 

We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email Alana Trimmier at Alana.Trimmier@conference-board.org or call at 212-339-0324. Please indicate your full name, contact information and the specific accommodation needed.

 

 

Position Summary:

Do you love direct marketing?  Are you a detail-oriented? Do you want to lead the direct marketing efforts of one of the world's most prominent think tanks? If you answered yes, we need you on our team!

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Our mission is simple: To help leaders navigate the biggest issues impacting business and better serve society.

This is your chance to play a pivotal role in growing our organization (and your career) as you help us achieve our mission.

 

Responsibilities:

The Manager of Direct Marketing supports setting up, executing, and optimizing email campaigns that deliver against the business goals and objectives of The Conference Board.  He/she also serves as the go-to resource to help others learn how to set up successful campaigns across our global business segments and be the final approver to ensure we maintain consistency and compliance in our email practices.

 

Essential Functions:

  • Manage day-to-day email marketing activities including but not limited to email sends, template creation, campaign set-up, scheduling, testing
  • Define email program metrics and processes to measure results
  • Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution with internal team and Marketo Support

Clean and segment marketing lists

  • Continuously test, analyze, and clean the data to improve lead generation and propose new ideas for creative segmentation and messaging
  • Understand best practices around data management and list imports

Work closely with internal teams as a superuser

  • Educate all Marketo users to ensure they meet brand standards, use best practices, and are compliant
  • Collaborate with Marketing & Event Marketing teams to document processes and tactics that lead to successful email campaigns
  • Ensure The Conference Board follows industry policies and compliance with regulations including CAN-SPAM, CASL and GDPR.
  • Maintain and support Preference Center

Champion best practices and marketing effectiveness for Marketo

  • Work with the marketing colleagues to measure/track how direct marketing drives website traffic, website page performance, bounce rates, and other key metrics
  • Generate regular reports and dashboards to provide recommendations on best practices to improve email metrics and drive strategy
  • Stay abreast of email marketing best practices with data hygiene, segmentation, lead development, design, and testing; actively champion developments throughout the team

 

Knowledge and Skills:

  • Proficiency of marketing automation systems such as Marketo
  • Knowledge of CRM systems such as Sugar CRM
  • Email regulations to comply with CAN-SPAM and GDPR

 

Education and Experience Requirements:

This position requires:

  • Minimum 2 years of digital marketing experience with creating and deploying direct marketing campaigns using a marketing automation platform; strongly prefer Marketo
  • Bachelor's degree in marketing, or another related field, or equivalent work experience
  • 2 to 5 years of general marketing experience; preferably in a B2B environment
  • Strong quantitative, strategic, and data visualization skills highly recommended
  • Effective time management and ability to work for a global business spanning multiple time zones
  • Excellent interpersonal, communication, teamwork, presentation and project management skills
  • The ability to adapt to change quickly and to tackle unfamiliar tasks and requests with positive attitude and resourcefulness
  • Knowledge of Microsoft Office Suite required
  • Marketing automation experience (Marketo highly preferred)
  • Marketo Certified Expert (preferred)
  • Knowledge of Content Marketing, Social Media Marketing, and HTML a plus

All internal candidates should first contact Alana Trimmier, HR Assistant at alana.trimmier@conference-board.org.