As part of your application, in addition to your resume, please submit a cover letter and at least one writing sample that demonstrates the translation of data to business insights.
Position Summary:
Our work allows us to create positive change in the fields of marketing & communications through unique, novel, non-partisan insights. If you are excited about exploring the latest developments in marketing and communications, staying at the forefront of executives’ pressing needs for insights, thinking about how marketing & communications topics might evolve in the future, and working in collaborative teams of enthusiastic colleagues, we would love to hear from you. While this position is based in our New York City office, we offer flexible, hybrid work schedules.
- In collaboration, defines, conducts, and manages quantitative and qualitative research of interest to our members at the Marketing & Communications Center at The Conference Board.
- Presents research findings to senior executives at our member companies in person, as well as on webcasts and podcasts, and at other events.
- The research associate works in close collaboration with the Marketing & Communications Center team, the publication and marketing teams, as well as other researchers at The Conference Board.
- (Co-)writes short publications on marketing, communications, and/or consumer topics. This includes data-focused short reports, brief research notes for our member newsletters, summaries of roundtable convenings, and council meetings and conferences.
- Required background/expertise: research experience in the areas of marketing, communications, and/or consumers, writing for business audiences, and familiarity with current issues in the above fields.
Responsibilities:
- Identifies important topics for research – in collaboration with the Center Leader, Senior Researcher and other Conference Board researchers – that serve our Members and add value to The Conference Board.
- Designs research projects in collaboration with the Senior Researcher, including specifying the methodology, drafting questionnaires for surveys with consumers and executives, and planning the project timeline—all with an eye to serving our members’ interests and needs. This might also involve desk-research, online exploration and literature reviews.
- Manages research project logistics, which will include compiling respondent email lists and keeping them updated, entering questionnaires into Qualtrics, organizing data, organizing mailings to survey participants, and keeping our publication plan updated.
- Creates and runs a web-scraping analytics report that tracks the key trends and statistics that allow member companies to benchmark their own organizations vs. the industry.
- Analyzes and interprets data from surveys and other sources such as roundtables and interviews. Extracts key insights, draws conclusions, and highlights implications from the data that are most relevant to audiences of executives.
- Creates charts and infographics from Excel data for presentations and publications.
- Writes research reports, Power Point presentations, short notes about research for our newsletters, articles for media outlets, and other types of publications for business audiences.
- Participates in, and writes reports on, roundtables, webcasts, podcasts, panel discussions, and other content creation and sharing events of the Marketing & Communications Center.
- Presents research at events for our member companies, on webcasts and podcasts, at conferences, roundtables, and other events.
- Works with the editorial and publication teams on the creation of research reports and related deliverables.
- Collaborates with the communications department on the marketing and communication plans for research projects.
- Coordinates activities to meet deadlines and ensures that reported research is current and accurate.
- Other responsibilities as assigned. This could include participating in strategy sessions by the Marketing & Communications Center, calls with members, and working with our council and conference teams.
Qualifications:
- Thorough knowledge of current marketing and/or communications topics that are most relevant to key executives
- Genuine interest in emerging marketing, communications, and consumer topics, curiosity to explore trends, and passion to advance our subject area expertise by contributing research-based insights that executives can leverage.
- 3-5 years of research experience in marketing, communications, consumer insights, strategy, innovation, or a related field, for example with a market research company, consultancy, investment bank, media agency, and/or in academia.
- Degree in business, marketing, communications, or a related discipline is strongly preferred.
- Close familiarity with Excel, PowerPoint, Qualtrics or other survey platforms
- Analytical skills to identify patterns, structures, and connections to extract findings from research projects, draw conclusions, and define implications for business executives
- Experience synthesizing data and insights to write concise, easily absorbed and engaging notes for business audiences to make research accessible/usable for busy executives. (Please include a list/links/files of your recent publications in your application).
- Ability to translate data/insights into visuals and track record of publications is a plus.
- Strong oral communication skills to present and discuss research to internal teams as well as to business audiences
- Strong project management skills
- Ability to handle multiple projects with tight deadlines at once
- Customer orientation to address our Member companies’ needs
- Excellent interpersonal skills and ability to collaborate in small teams while also having a self-starter mentality to work independently as needed