Senior Director, Marketing

New York, NY
New York, NY

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.

What it’s like to work here:

While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter. 

We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.

The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email Sarah Baylis at or call at 212-339-0347. Please indicate your full name, contact information and the specific accommodation needed.

Position Summary:

The Senior Marketing Director is a valuable member of The Conference Board team responsible for developing and executing marketing plans that drive membership growth, increase engagement, and promote new products.

This key leadership role is accountable for driving the awareness, prominence, and indispensability of our products and offerings. The ideal candidate will have a proven track record in B2B marketing, event marketing, community management, sales and sponsorship marketing, lead generation, and new product development including go-to-market execution.

Reporting to the CMO, working closely with other team members and interacting directly with The Conference Board executive leadership, and other leaders across the organization, this is a high-impact, high-visibility role.


  • Lead team of direct reports who are accountable for the marketing of The Conference Board Centers, Councils, as well as sales and sponsorship marketing.
  • Drive double digit growth by successfully developing and implementing outstanding marketing that aligns with organization goals.
  • Build awareness and prominence so The Conference Board and our Trusted Insights for What's Ahead™ are known in the C-suite of every $1B company globally.
  • Reinforce relevance and indispensability to our current and prospective Members to increase retention rates to meet our organization goals by enhancing our Member-only website, myTCB, including our communities and mobile app.
  • Drive an operating model for the team that significantly improves the efficiency of the marketing organization and its interactions with all business unit leaders at The Conference Board to decrease non-salary expenses.
  • Optimize the quantity and quality of leads generated to increase acquisition and sponsorship revenue to support the increase of new sales and sponsorship sales.
  • Support the optimization of the quantity and quality of leads generated to increase acquisition and sponsorship revenue to support the increase of new sales and sponsorship sales.
  • Increase Member engagement to grow retention and upsell/cross-sell revenue to support revenue goals.
  • Create opportunities and new capabilities that result in a competitive advantage.
  • Conduct annual market and competitive research to remain current on industry and competitor activities to inform product and brand positioning.
  • Drive innovation from concept, market testing, development, and promotional plans to successfully drive new sales as outlined in our strategic plan.
  • Optimize marketing results by setting clear KPIs, measuring and monitoring performance, and recommending marketing plan adjustments to improve performance.
  • Hire, train, and manage an outstanding marketing team of direct reports by consistently increasing the capabilities of staff by reviewing performance and upgrading skill set.
  • Deliver budgetary surplus by developing and effectively managing department operating budget to maximize return on investment.
  • Responsible for being a champion of our five core values: Relevance, Openness, Innovation, Integrity, and Collaboration


  • 10+ years successful experience in B2B marketing
  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • Successful experience creating, planning, executing, and measuring marketing campaigns across channels including email, web, social media, video, newsletters, paid search, and other channels on time and within budget.
  • Demonstrated experience in building and managing high-performing teams with the ability to motivate, mentor, and develop team members.
  • Ability to read business research and understand the key insights and how these are relevant to the CEO and each of the titles in the C-suite.
  • Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas to a variety of audiences.
  • Strong project and stakeholder management skills, with the ability to lead cross-functional teams managing multiple projects simultaneously with a keen attention to detail.
  • Growth-driven, high-energy, self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the marketing department.