Position Summary:
The Associate Director, Conference Programming helps manage and optimize a portfolio of conferences and seminars and actively contributes to the conception and design of new events. Building on The Conference Board's rich legacy and working with the entire conference team, and Conference Board internal and external ecosystems, the Senior Manager will, under the direction of the Executive Director, contribute to envisioning and delivering compelling agendas, profitable events, cross functional team collaboration and growth in the portfolio.
Responsibilities:
- Manage a portfolio of conference products and ensure quality and profitability.
- Supervise contract program directors.
- Leverage Conference Board networks and thought leadership to ensure best possible conference product.
- Suggest new conference topics based on current business environment.
Essential Functions:
- Works with the Engagement Director and the Senior Vice President, Executive Programs to search out, define, and develop untapped market opportunities and create new formats.
- Identify, hire and supervise subject matter experts to act as Program Directors.
- Create conference portfolio content strategy in collaboration with conference colleagues and Researchers in Centers.
- Work with marketing to develop messaging and identify marketing partners.
- Leverages technology to make events more interactive and enhance the attendee experience.
- Assists the Engagement Director in envisioning and implementing "virtual" events strategy.
- Works with the Engagement Director to define new business models for new conference program formats.
- Under the Engagement Director looks across the conference portfolio to leverage synergies across topic areas and spread best programming practices.
- Stays abreast of competitive developments in the conference environment and makes specific recommendations about how we should respond.
- Works with Conference marketers to evolve marketing and promotional strategies to leverage internal and external ecosystems via digital channels.
- Develop customer focused programs that receive high customer satisfaction ratings.
- Work with sponsorship to help secure and satisfy high profile sponsors.
- Supports the Engagement Director and the Senior Vice President, Executive Programs in any way necessary to achieve the goals of the Conference Division.
Knowledge and Skills:
- Knowledgeable about the use of social media to achieve multiple business objectives.
- Excellent project and time management skills.
- Strong writing and communication skills.
- Knowledgeable about the in person, hybrid, and virtual business event landscape.
- A big plus to have knowledge and experience in one or more of these fields: Human Capital, Marketing, Corporate Development, ESG and/or Economy, Strategy & Finance.
Education and Experience Requirements:
- 2-3 years of experience in a conference organization
- Experience in Conference content production and speaker acquisition with a keen understanding of content strategy, development, and creation.
- Bachelor's degree or equivalent
- High business acumen LOVE of CONTENT
- Experience in leveraging technology to enhance attendee experience.
- Intellectually curious and digitally savvy
- Comfortable working in a matrixed environment
- Excited about collaboration
Any internal candidate must first contact Alana Trimmier in Human Resources at alana.trimmier@conference-board.org.