Position Summary:

Do you love email and digital marketing?  Are you detail-oriented? Do you want to lead the email marketing efforts of one of the world's most prominent think tanks? If you answered yes, we need you on our team!

The Digital Marketing Manager supports setting up, executing, and optimizing email campaigns that deliver against the business goals and objectives of The Conference Board.  This includes driving website traffic, generating engagements & conversions, and increasing brand awareness through email, search engine optimization (SEO), paid search (PPC), social media, and content marketing channels.

He/she also serves as the go-to resource to help others learn how to set up successful campaigns across our global business segments and ensure we maintain consistency and compliance in our email and digital marketing practices. 

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Our mission is simple: To help leaders navigate the biggest issues impacting business and better serve society.

This is your chance to play a pivotal role in growing our organization (and your career) as you help us achieve our mission.

Responsibilities:

• Manage day-to-day email marketing activities including but not limited to email sends, template creation, campaign set-up, scheduling, testing, reporting and analytics
• Define email program metrics and processes to measure results and further optimize
• Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution with internal team and Marketo Support

Clean and segment marketing lists

• Continuously test, analyze, and clean the data to improve lead generation and propose new ideas for creative segmentation and messaging
• Understand best practices around data management and list imports
• Monitor and establish governance for list usage, including frequency
• Work with third-party data providers to successfully integrate with our database

Work closely with internal teams as a superuser

• Educate all Marketo users to ensure they meet brand standards, use best practices, and are compliant
• Collaborate with Marketing, Event Marketing, and other teams to document processes and tactics that optimize email campaigns
• Ensure The Conference Board follows industry policies and compliance with regulations including CAN-SPAM, CASL and GDPR
• Maintain and support Preference Center

Champion best practices and marketing effectiveness for Marketo

• Work with the marketing colleagues to measure/track how direct marketing drives website traffic, website page performance, bounce rates, and other key metrics
• Generate regular reports and dashboards to provide recommendations on best practices to improve email metrics and drive strategy
• Stay up to date with email marketing best practices with data hygiene, segmentation, lead development, design, and testing, actively champion developments throughout the team

Web Marketing & Search:

• Use analytics to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion and drop off points - optimize user funnels.
• Evaluate tools/techniques to improve user experience and engagement.
• Manage and optimize all areas of search including internal search, SEO, SEM, Google Analytics management and reporting.