Marketing Manager

Singapore, Singapore
04-16-2019
Singapore
55,000.00  Annual
45,000.00  Annual
Full Time
35

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email us at Doreen Massaroni at Doreen.massaroni@tcb.org or call at 212-339-0237. Please indicate your full name, contact information and the specific accommodation needed.

 

POSITION SUMMARY

The Marketing Manager, Asia is a critical role in driving business results – i.e. lead generation, and prospect and member engagement – and strengthening The Conference Board brand and prominence in Asia:

 

  • Develops, implements, and manages integrated marketing initiatives and promotional plans that support go-to-market, grow-in-market, brand building, and retention marketing strategies for events, membership, and councils in the region.
  • This position focuses primarily on core business units above, and specific projects identified by senior management as “priority”. This function collaborates across all departments, functions, and regions.
  • Conducts analytics to determine the best channel mix for promotions, and using these insights to constantly improve the quality and productivity of our marketing efforts.
  • Works closely with the US and Europe marketing teams and the regional executive programs and membership teams.
  • Develops, implements, tracks and optimizes our digital presence across relevant digital channels incl. social media and TCB regional website.
  • Ensures impactful content marketing and delivery to member executives via council meetings, round tables, briefings, webcasts, key executive portal, etc.

 

REPORTING RELATIONSHIPS

Reports to the Senior Vice President, Asia Pacific, with strong day-to-day dotted line relationship with European and US Executives.

 

PRINCIPAL DIRECT ACTIVITIES

 

  • Works with the business unit leaders, product owners, and others to develop and execute integrated content marketing campaigns and delivery strategy through various communication and delivery channels.
  • Assists in developing or identifying objectives and measurable KPIs for campaigns and projects; Sources available campaign- and project-related data and leverages results and insights; Communicates project statuses and issues on a regular basis to all stakeholders.
  • Creates and develops marketing content and messaging to disseminate and integrate across digital and traditional channels (copywriting, scriptwriting, and graphics selection)
  • Manages the production and delivery of digital and traditional marketing collateral including email copy, web content, video content, social media content, sell sheets, and brochures;
  • Liaises with US team, to plan and execute all web, search engine optimization, marketing (SEO/SEM), mobile app marketing, marketing database, and email activities; develops strategies to drive traffic and repeat visits to the website and increases webcasts and briefing attendance; ensuring AP regional requirements are taken into account and are executed in a timely and qualitative fashion.
  • Designs, builds and maintains our social media presence; develops a distinct digital presence by attracting high numbers of followers through social media channels such as LinkedIn, Twitter, YouTube, etc., by coordinating with social media team in the US and Europe.
  • Manages the contact, member and prospect databases, develops lists, and executes lead generation and engagement activities via EDM campaigns;
  • Collaborates with internal teams to create and manage website landing pages and optimizes user experience.
  • Utilizes strong analytical ability to evaluate end-to-end member experience across multiple channels and customer touch points.
  • Keeps up to date with current digital trends and evaluates emerging technologies; provides thought leadership and perspective for adoption where appropriate.
  • Researches new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
  • Coaches colleagues who are responsible for executing marketing activities within their department
  • Recruits, manages and oversee external service providers (editorial, graphic design) when necessary.
  • Performs other duties as required/assigned

 

DESIRED QUALIFICATIONS AND REQUIREMENTS

 

  • BS/MS degree with 5 years of experience in related work, preferably in a large organization with a diverse, high-performance culture
  • Excellent written, interpersonal, intercultural, collaboration, negotiation, presentation, analytical, and creative skills
  • Excellent communication skills; working across cultures, speaks fluent English, both in writing and orally. Additional local languages are a plus
  • Superior project management, time management, and multi-tasking skills, with the ability to handle multiple projects at one time, add clear value to projects at every stage, and manage projects from creation to completion with minimum supervision
  • An innovative mindset full of initiative and enthusiasm; a highly creative perspective with a willingness to roll up sleeves (without asking), perform basic tasks and work through bureaucratic hurdles if necessary
  • Proven ability to produce top-quality professional materials on time and on budget
  • Full proficiency in Microsoft Office including PowerPoint and Excel, and online platforms including web, social media, HTML, and SharePoint
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends, etc.).
  • Deep working knowledge on marketing campaigning (Marketo) and CRM tools (Sugar CRM).
  • Exceptional attention to detail
  • A highly professional, tactful, and effective operating style, with proven experience in managing and delegating up, down, and across functions within an organization
  • A refined sense of diplomacy to make sound judgments while thinking independently
  • Experience in optimizing landing pages and user funnels.
  • Up-to-date with the latest trends and best practices in online/digital marketing and measurement.