Chief Marketing Officer

New York, NY
891/Marketing
03-15-2019
New York, NY
275,000.00  Annual
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.

 

POSITION SUMMARY

The Chief Marketing Officer has two major responsibilities. The first role is to lead the Marketing function: design and implement The Conference Board’s Marketing, Public Relations, Communications and Advertising strategies, working closely with all business leaders to tailor plans, messages and materials for their products/service lines or geographies.This includes overseeing the execution of marketing programs and budget, working closely with the regions and other business units.The second major responsibility is to lead the Member-facing Marketing and Communications Center.

 

REPORTING RELATIONSHIP

Reports to the Chief Executive Officer and supervises staff.

 

RESPONSIBILITIES, as the CMO leading the Marketing function:

 

  1. Partner with business units and geographies to develop comprehensive marketing, advertising and public relations plans to achieve business segment objectives and revenue targets.
  2. Provide comprehensive support and guidance to individual departments on the use of marketing, PR and/or advertising strategies and materials to support them achieve their objectives.
  3. Develop a brand management strategy that will enhance brand equity through relevant and consistent positioning and raise brand awareness/imagery in the marketplace.
  4. Create branding standards with guidelines to include graphic “look and feel,” tone and manner, tagline and logo usage, and other components that contribute to a cohesive brand image.
  5. Increase branding opportunities in all current and new programs/publications.
  6. Provide competitive analysis that will enable refinement of The Conference Board’s marketplace positioning, identification of market opportunities, strengthening of marketing strategy and articulation of the brand’s differentiation.
  7. Provide advice, leadership and financial perspective to internal customers on the development of effective business and marketing plans.
  8. Provide support in the development of sales tools for all stages of the sales cycle to ensure effective account calls.
  9. Develop collateral materials for the sales team.
  10. Create and manage data infrastructure to enable the analysis of marketing, PR and advertising results, improve target marketing, and encourage higher response rates to market activities.
  11. Encourage communication, foster collegial relationships between departments, and encourage sharing across functions throughout all efforts; build strong linkage to and between all departments to ensure customer satisfaction.
  12. Manage the budget to ensure delivery of financial results for all marketing, PR and advertising initiatives.
  13. Assist the leadership with the definition of value propositions that are aligned with brand imagery and pricing.
  14. Oversees the relationships with advertising, design, direct mail, and other external agencies, suppliers and resources.

 

RESPONSIBILITIES, as the leader of the Marketing and Communications Center

 

  1. Serve as the business leader for this C-suite facing Center, with P&L responsibility across all Center products and services. Responsible for Member engagement and for Member renewals. Achieve Center growth objectives by collaborating with horizontal business unit leaders as well as with other Center leaders across geographies.
  2. Oversee all relevant Institutes. Current Institutes: Communications; Consumer Dynamics; Corporate Citizenship and Philanthropy; Marketing; and Sustainability. Recruit and engage Institute leaders, part-time topical experts with an interest both in primary Research and in engaging with functional executives.  Ensure that each Institute has a robust Advisory Board, populated with senior business executives who agree to provide input into future research and who want to participate as thought leaders on the Center’s topics.
  3. Engage C-suite Marketing and Communications Center Members via a variety of products and services, from Councils to Conferences to webcasts, briefings and more; invite Members to participate in activities, e.g., panels, webcasts, conferences, etc. Arrange for public and private briefings to Center Members or others to drive engagement and Membership.
  4. Directly manage Center staff, from researchers to engagement directors, to ensure Member satisfaction. Partner with internal support groups, e.g., finance, marketing, IT.
  5. Work closely with Program Directors, external topical experts, for affiliated Councils and Conferences to ensure knowledge sharing as insights are developed across activities and events.
  6. Serve as the public face of the Center: speak with Members regularly about their business issues; make connections with other Members as appropriate; and talk with the media as opportunities arise to share Research findings.
  7. Partner with the Director of New Products to design new offerings to meet unmet needs.

 

DESIRED QUALIFICATIONS AND REQUIREMENTS

 

  1. 10-15 years of marketing/advertising and/or public relations combined with general management experience; some B2B business experience is ideal.
  2. Direct marketing/advertising campaign management, database marketing, digital marketing, social marketing (SEO, paid search, social media), printing and agency management, and e-commerce skill.
  3. A strategic thinker with prior successful marketing/advertising and/or public relations experience in B2B business but understanding BtoC.  The ability to construct strategic framework to take business to the next level.
  4. A leader of high integrity who can add to the current “value proposition” by building The Conference Board brand and awareness.
  5. Demonstrated success with leading the marketing/advertising and/or public relations function within an organization/business with substantial growth and profitability.
  6. Demonstrated ability to create business plans that generate growth.
  7. Strong leadership and change management skills.
  8. Strong interpersonal skills and ability to gain internal respect and build consensus within a collegial environment.
  9. Excellent communication skills including oral/written and presentation skills.  Organizational savvy; strong financial, analytical and planning skills.

 

EDUCATION

 

Bachelor’s Degree in (Marketing, Business Administration or other related field); MBA is preferred.