Marketing Communications Manager

New York, NY
891/Marketing
10-05-2020
New York, NY
Depends on Experience  Annual
Full Time

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. 

We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.


What it’s like to work here:

While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter. 

We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.


The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation,  please email Alana Trimmier at Alana.Trimmier@conference-board.org or call at 212-339-0324. Please indicate your full name, contact information and the specific accommodation needed.

 

Position Summary:

The Marketing Communications Manager plays a critical role in driving business results for two Centers (Environmental, Social & Governance (ESG) and Committee for Economic Development (CED) at this 100+ year old organization dedicated to providing trusted insights for what's ahead to help our Members be better prepared, improve their performance, and better serve society. This position works with the Communications Manager and Promotions Manager to ensure that all marketing and communications activities of the Centers are properly executed: including development of materials for prospect and member engagement (Center and Council Members), sales development needs for Executive Programs, promotions of all Center content (events, digital media and publications) and media relations and PR – thus strengthening The Conference Board brand and prominence. In addition, this position is responsible for strengthening prominence and impact by enacting communications and marketing campaigns that resonate with the public policy and governance communities.

Responsibilities:

  • Serve as Marketing Manager and Project Manager for all ESG/CED Centers' product needs.
    • Work with ESG/CED Team Leader to review and establish needs for all the marketing programs to ensure growth and retention of members
    • Conduct analytics to constantly improve the quality and productivity of the Center's marketing efforts.
    • Work collaboratively to develop marketing content and messaging across digital and traditional channels (copywriting, scriptwriting, and graphics selection).
    • Collaborate with internal teams to create and manage website and optimizes user experience.
    • Develop and enact communications and marketing plans for events, including Policy Conferences, Capitol Hill briefings, and Awards Dinners, ESG Conferences, working groups, etc.
    • Assist as needed with all promotional plans and communication roll outs, as required.
  • Writing and production of all ESG and CED Center Newsletters
    • Support and coordinate with Center Leader as needed to deliver monthly newsletters.
    • Maintain monthly Smartsheet schedules.
    • Build and set up templates in Marketo.
    • Source images, fill in missing content, check web links, review and update with Center Leader and editorial's comments.
    • Test new ideas (subject lines, days of week, time of day, etc.) to improve results.
    • Handle list pulls, maintain smart list filters and update seed lists as needed.
    • Add a seed list version for each (used for TCB staff and other contractors).
    • Approve to be sent according to set schedule. 
  • Traditional Media
    • Monitor news cycle to identify media opportunities to pitch our research and/or experts for interviews.
    • Edit letters to Capitol Hill and the Administration about CED's research and initiatives.
    • Identify new opportunities for media coverage and cultivate new relationships with reporters.
    • Draft press releases on research, programs and campaigns.
    • Place bylines from researchers, Center leaders and members in appropriate media outlets
  • Social Media
    • Develop ongoing content for social media accounts: Twitter, Facebook, and LinkedIn.
  • Website Content Management
    • Manage all Center-related sections of the website and proactively take steps to increase member engagement.
    • Post materials accurately and in a timely manner.
    • Ensures that all content is properly tagged, and SEO optimized. 
  • Database Maintenance
    • Ensure that member lists are up to date in all CRM systems working with Manager of Marketing Operations.
    • Assist Center engagement teams in developing a Center engagement dashboard to include metrics such as: Report downloads, Webcasts views, Council participation and web traffic.
    • Sort through Centers Email box and edit People information in Marketo for those that have retired, left company, or have unsubscribed.

Essential Functions:

  • Partner with Center Leader, to prepare and deliver monthly newsletters to support member engagement around ESG/CED research, conferences, other events, webcasts, blogs, and podcasts.
  • Support Direct Marketing Operations regarding database issues and maintenance, suppression lists, preference center and others as needed.
  • Works with Communications team to enhance our prominence by increasing online presence, monitoring responses to posts via the website, social media, or other platforms to better understand our audience.
  • Constantly look for process efficiencies and improvements.
  • Other duties as assigned.

Knowledge and Skills:

  • Excellent communications and writing skills are a must; ; experience distilling dense topics into messages with broad appeal.
  • Excellent project management skills and the ability to multi-task and be flexible, while delivering accurate and on-time results.
  • Must have the ability to work independently and gets along well with others, to build credibility and trust that the job will get done.
  • Skill in Microsoft Outlook, Word, PowerPoint and Excel are required.
  • Must leverage resources across the organization to complete deliverables and keep internal customers informed of status updates.
  • Working knowledge of—video marketing, digital marketing, media & advertising, content marketing, communications, traditional media, social media and brand development.
  • Strong ability to keep projects on budget and schedule.

Education and Experience Requirements:

  • This position requires a minimum of a Bachelor's degree in marketing or communications, with at least 2 - 4 years of demonstrated experience with marketing campaigns, communications, media pitching, product management, sales support, as well as best email practices. Ideally, this person will have public policy and ESG experience at a non-profit, association, Capitol Hill, government agency, or PR firm.
  • Experience in integrated communications, including working with other marketing and communications professionals on a range of initiatives such as newsletters, website copy, internal announcements, and brand definition.
  • Experience in media relations, such as drafting press releases, placing bylines, and pitching the press
  • Experience in integrated communications, including working with other marketing and communications professionals on a range of initiatives such as newsletters, website copy, internal announcements, and brand definition.
  • Experience with social media, including posting to or managing the accounts of an executive or organization.
  • The ideal candidate will be a high-energy self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
  • Based in New York or the surrounding states.

Any internal candidate must first contact Alana Trimmier in Human Resources at alana.trimmier@conference-board.org.