Position Summary:

This role plays a pivotal role in achieving the business outcomes for the Member Development and Sponsorship sales organizations of The Conference Board. Your application of creativity, expertise, and experience will contribute to our mission's success, elevate our presence in the market, and propel us toward an enhanced commitment to our valued Members.

Responsibilities:

• Lead sales marketing and lead generation activities to support the achievement of Membership Development and Sponsorship revenue goals.
• Develop nurture campaigns to qualify leads.
• Create and enhance lead generation emails and templates to use in developing sales meeting appointments.
• Collaborate with internal teams to develop marketing collateral and materials that align with the key messaging and branding of The Conference Board.
• Lead sponsorship sales marketing activities including collateral, web pages, and other materials.
• Maintain Smartsheet schedules and tracking documents for marketing deliverables.
• Develop and implement a social media content calendar to maintain a consistent online presence and engage with our target audience.
• Analyze and make improvements to marketing campaigns based on the results.
• Report marketing progress to all stakeholders including senior leadership.
• Work closely with the Digital Marketing Manager and other teams to optimize online advertising and social media campaigns, ensuring alignment with overall marketing objectives.
• Continually seek efficiency and quality improvements in processes to improve effectiveness.
• Conduct market research to identify emerging trends, competitive positioning, and opportunities to enhance our sales and marketing strategies.

Qualifications:

• Bachelor's degree in marketing, advertising, or related field.
• 3-5 years successful experience as a marketing manager.
• Analytical and problem-solving skills to use to increase demand for our products and services.
• Experience with digital marketing, sales support, media & advertising, content marketing, social media, video marketing, and brand development are needed.
• Working knowledge of email marketing is a must; Marketo preferred.
• Self-directed, detail oriented, good project and people management skills, ability to manage multiple priorities and projects and deliver on time and on budget.
• Effective communication skills and adaptable communication style for interacting with team members and upper management.
• Time management and organization skills to successfully plan and execute both large and small marketing projects and initiatives.
• Excellent written and verbal communications, and interpersonal skills.
• High-energy, self-starter who gets along well with others and acts in a collegial manner that promotes teamwork and builds credibility and trust in the Marketing Department.
• Innovative Thinking: Proven ability to think creatively and bring innovative ideas to the table, driving marketing initiatives that set The Conference Board apart in the industry.
• Collaborative Leadership: Proven ability to lead cross-functional teams and collaborate effectively with diverse stakeholders to achieve common goals, fostering a culture of innovation and excellence.
• Data-driven Decision Making: Strong ability to leverage data and analytics to make informed marketing decisions, measure campaign effectiveness, and optimize strategies for success.